If you ask a room full of entrepreneurs what matters most in the early stages of building a business, you’ll hear familiar answers: marketing, funding, customer acquisition, product development. All of these matter—but none of them work well without a clear brand identity at the foundation. In a world where customers can compare ten competitors in under a minute, brand identity has become one of the most practical tools a business can use to stand out, build trust, and drive

Artificial intelligence (AI) has expanded rapidly in recent years, which offers business owners and entrepeneurs amazing opportunities for brand identity and growth. Many business owners are asking whether AI generated logos are copyrighted, and if they are a good idea, given that many AI tools can now create logos and brand identities in minutes at little to low cost. With hundreds of AI logo makers on the market and creative teams increasingly using tools like Midjourney, D